The Interactive Custom Clothes Company was founded in May 1996 and IC3D.com was launched July 4th of the same year.

IC3D was founded by Peter del Rio and Bobbi Sue Reed as a solution to the "fit" problems in the world's apparel market. IC3D has offered custom made-to-measure jeans since 1996. IC3D is enabling everyone to choose how their clothes fit and IC3D is offering customization down to what color thread to use. IC3D has grown from a noble concept to an Internet business based next to the Fashion Institute of Technology. Peter found and hired several new designers and with this talented new team, IC3D is expanding into bags, dresses, jackets, pants and reversibles.

IC3D became a brand January 2000, when Good Housekeeping wrote the article, "Finding the Perfect Pair of Jeans" and compared only four brands - Levis, Gap, Lands End and IC3D.